ARTA AppLAB
Empowering operators to provide simple yet secure real-time network access to developers and brands, thus enabling the rapid creation and commercialization of differentiated applications.Developers benefit from the rapid applications delivery infrastructure of ARTA AppLAB, an online collaborative ecosystem and commercial marketplace that unites applications developers with operators, advertisers, brands, and service providers, centralizing, harmonizing and structuring cooperation, providing legal regulation and financial brokerage services to speed time-to-market and safeguard payment.
AppLAB also provides developers with flexible and fast mobile network connectivity via ARTA Direct Network Access (DNA), enabling cloud-based media orchestration architecture and session control infrastructure by providing rapid deployment, secure mobile network access, and cross-network interoperability, resulting in ‘always-on’ intelligent signal and content processing/routing, cross-network, as well as access to real-time subscriber data extraction and pattern matching via ARTA Mobile Presence, a behavioural profiling system based on continuous, intelligent, capture, combination and categorization of geo-spatial location, status and connectivity data to enable intelligent mapping and routing of highly relevant social networking, advertising and content delivery services.
