Artilium Blog
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Thursday, January 28, 2010
10 Mobile Predictions for this Decade
1. Mobile Payments
Mobile payments and money transfer must become a proper reality this decade. There is evidence of a strong demand for this. The idea of paying for your parking ticket, train journeys or a can of coke via your mobile has few detractors, the technology is capable and yet the systems are not yet joined up. The use of near-field communications (NFC) technology in mobile devices may help the security aspects in verifying a point of sale. The ability for subscribers to transfer credit between devices without excessive charges will help small scale commerce transactions. Mobile… -
Friday, January 15, 2010
Can free services provide new revenues for operators?
2009 has been a tough year for most of us, but difficult economic times do tend to help shape technology markets and creative marketing strategies emerge. In an unsure mobile market operators are resistant to large CAPEX deals where the technology bought may not fit the rapidly changing market. To offer new services MNOs can look towards OPEX deals with service or platform providers – but even so will subscribers be willing to pay for new services in full, or indeed at all! Subscribers have already been exposed to free internet services – search engines, video content, news, music, social…
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Tuesday, November 17, 2009
Using personal data
It is generally a requirement for mobile operators to store the call detail records (CDRs) for some period of time mainly for billing and auditing purposes. Similarly internet service providers (ISPs) are required to store the IP detail records (IPDR). In banking all financial transactions are recorded in statements or financial transaction records (FTR). While these records all have primary purposes for being retained for a period of time, there are secondary uses for the data by applying data mining and analysis.
Traditionally, CDRs are analysed to determine data on network performance by detecting dropped and blocked calls…
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Friday, October 30, 2009
Mobile Apps, the limitations
One of the dilemmas faced by mobile apps developers is which platform or platforms to develop the application for. E.g. should it be an iPhone app with a limited number of subscribers but a great distribution network, Symbian with a great subscriber base but requires signing and has a poorer sales channel, Blackberry with a large business user subscriber base, ... ? Even simple games apps developed for J2ME are not guaranteed to work across multiple phone devices even from the same manufacturer due to differences in the software implementations and user interfaces.
A developer of desktop applications…
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Wednesday, October 07, 2009
Predicting Relevance
The ‘holy grail’ for the delivery of services to your mobile would be to anticipate your service requirements in real-time and deliver what you want before you need to ask for it! This concept was encapsulated by the Google service launched on 1st April 2000 (i) which anticipated your search requests! Almost 10 years on we are in reality not too far from that vision.
A cliché used to illustrate the concept of delivering relevant services is the example of walking past Starbucks, your phone beeps and you have been given a voucher for a free cookie if…
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Wednesday, September 16, 2009
Can I disturb you?
Trying to contact someone can be a dilemma! Should I call, text or email, are they likely to answer, is it too late to call?
We have previously commented on how the presence (location and state) of a subscriber can be used for call routing, e.g. if busy in a meeting in the Belgium office automatically divert calls to the Belgian office manager. The network can therefore intelligently route calls based on live presence. However, it is also possible to intelligently learn from the network how subscribers may wish calls to be handled. To explain how this is… -
Thursday, August 20, 2009
Establishing Relevance from Mobile Internet
I am sure you have observed systems which learn your preferences and favourites from your activities – e.g. menus that adapt to most commonly used options, web sites which suggest items you may wish to buy based on your browser history and on-line purchase decisions or even just the request to “press red now”. This is all about establishing relevance from user interactions in order to deliver more relevant and tailored services. There has been a lot of effort recently applied to learning about you from your web browsing history. There are a number of useful parameters that can be…
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Tuesday, July 28, 2009
Network Applications
Many mobile device platforms are open for developers, the Apple iPhone being the platform everyone is talking about. Artilium is at the forefront of opening mobile networks for third party developers but there has been little talk in the mainstream media about networks becoming more open. However, the evidence is clear that networks are now opening up for developers as operators seek ways to protect ARPU through a range of value added services.
Rich sets of network functions are starting to being made available for developers through Artilium’s technology and also via operator APIs such as those offered…
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Friday, July 03, 2009
Life Blogging
Okay so what do we mean by life blogging? We see this as keeping a record of your life in the form of a blog, a bit like a diary but which can be published and shared through the Internet. Extending this to an automatic Life Blog we now consider something that automatically records what you do each day and publishes it for you. Nokia has already used the name Lifeblog to describe an application on their smartphones which keeps an automatic record of your messages and media content in chronological order.
So an Auto Life Blog writes…
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Friday, June 26, 2009
Measuring Relevance in Mobile Advertising
The latest mobile advertising figures show revenue of £6 billion by 2014 (i). This has taken the current economic conditions into consideration and so these are quite conservative compared with some previous figures. However, this is still predicted to be a massive market and is experiencing 38% growth in comparison with a decline in other advertising sectors. The big question is no longer, will we accept mobile ads. Many people already regularly receive mobile adverts and the mobile advertising industry is definitely real and growing. The new questions are more about how they should be delivered and how can they…