Artilium Blog
Subscribe to Feed-
Thursday, August 16, 2007
New MVNO Models - Advertising Takes Off
To become a successfully MVNO, it is important to differentiate from other MVNOs. Today, MVNO’s are really inventive and playing with different models. Before choosing the right model, MVNOs should really know on which market they want to focus. Looking to the market today, we see different targets:
- Focus on ethnical communities. This people are looking to cheap solutions to call to their motherland.
- Operational focus. People are not interested in the price, but are really looking to specific services.
- Focus on youth markets or special communities (like football clubs, …)
- Focus on low credit customers. Service is…
-
Friday, August 10, 2007
The Battle Against Fraud
Where money leads, fraud follows. Mobile communications is no exception and fraudsters are forever seeking new ways to exploit weaknesses in any telecom network. For network operators, this is a huge concern as several millions of Euros are lost each year.
It’s possible to prevent technical fraud, such as SIM cloning and theft, with technical methods such as EMEI blocking. Likewise, social fraud such as unpaid bills, is best countered with social means, such as better customer service and credit control from the MVNO’s side. Thanks to new services and implementing extensible technologies, this kind of revenue leakage…
-
Monday, August 06, 2007
MVNO Models Making Revenues
Although small in size, the Benelux region is viewed as a leader in telecoms innovation. Centrally located and home to several EU Administration Centers, Benelux has benefited from an influx of people and also infrastructure investment. Additionally, Benelux telecoms customers are sophisticated and open to new types of offerings; and operators and service providers are flexible and open to catering to niche communities.
These factors have all been beneficial to the MVNO market, creating a hotbed of diverse offerings. In the Netherlands alone, MVNOs account for 17 percent of all mobile connections (source: TelecomPaper). In Benelux,…
-
Page 1 of 1 pages