Artilium Blog
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Thursday, March 20, 2008
Location, Presence and Context: KPN Shows the Way with “Aware” Mobile Services That Deliver
A newly released and must-read report on mobile advertising from eMarketer provides us with more than useful stats (it forecasts worldwide spending on mobile advertising will reach $19 billion in 2012, from $2.6 billion last year); it supplies us with a simple summary of the issues that the industry must tackle before companies can deliver content, services (among them relevant mobile advertising messages and offers) to the right user at the right moment.
As report author and wireless analyst John du Pre Gauntt astutely points out, the contest…
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Monday, March 03, 2008
Are Plain Vanilla Location-Based Services Passé?
Regular readers will notice that this blog is sharply focused on the convergence of services as varied as messaging, location-based services, social networking, mobile search, mobile advertising and so-called collaborative web 3.0 technologies, as well as the systems and service providers that will ultimately need to come together to make it happen.
Consumers and prosumers alike must be empowered to experience communications on their own terms. That means having a say in how they communicate, with whom, and under what circumstances. Location is a part of this, but so is presence (the availability of the individual at the…
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