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Friday, June 13, 2008
The Killer Opp(ortunity): How To Provide The Missing Link In Contextual Mobile Advertising
Mobile advertising is indisputably a potent way to generate value. Consumers are exposed to offers they may find useful; marketers build brand recognition, recall, and revenues; and mobile operators and service providers capture more revenue from increased mobile data traffic and, in some cases, purchases.
Indeed, a recent report by Juniper Research is convinced this ecosystem will deliver benefits. It predicts mobile advertising spending will reach $1 billion this year and rise to $8 billion by 2013. The growth levels we know from Internet advertising have arrived full-force in mobile.
While mobile advertising is viewed as…
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