Artilium Blog
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Monday, April 20, 2009
Who, what, where, when? 3-D mobile advertising.
Web based advertising is essentially one dimensional, e.g. Google Ads delivery is based on keyword matching of the search content to the advert. A simple model of the user is formed where search histories are used but the delivery of the ad still uses “dumb context” based on search keywords. That is not to say that “dumb context” is bad, Google has built a $120 billion (i) business from this model!
Mobile content and advert delivery cannot be a simple extension of the Web based model. In the mobile world the subscriber’s context continually changes and is highly…
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Wednesday, April 15, 2009
Where are the Killer Mobile Applications?
I am not talking about figuring out what the next “must have” mobile applications might be, I am simply talking about how we might find them! Over the next few years many great mobile applications will be created – many, many more will be the usual garbage, but how will we find the great ones? How many great singers and musicians, writers or artists have been discovered after their death and how many more were never discovered at all? The problem is a lack of visibility and exposure to the right audience.
The mobile applications market exhibits the…
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