Artilium

Friday, June 26, 2009

Measuring Relevance in Mobile Advertising

The latest mobile advertising figures show revenue of £6 billion by 2014 (i). This has taken the current economic conditions into consideration and so these are quite conservative compared with some previous figures. However, this is still predicted to be a massive market and is experiencing 38% growth in comparison with a decline in other advertising sectors. The big question is no longer, will we accept mobile ads. Many people already regularly receive mobile adverts and the mobile advertising industry is definitely real and growing. The new questions are more about how they should be delivered and how can they…

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Monday, June 15, 2009

Mobile Social Networking

Social networking on the Internet has become massive, Facebook alone has over 200 million active users and the average user has 120 connections to friends (i)! It appears everyone and their granny is using it and the commercial value is being widely recognised. However, it has been difficult to monetize in its current form and this is a problem when so much investment has been made in the enabling technologies and on hosting the systems.

If we now consider mobile social networking and what the difference is between this and “fixed” social networking. Obviously the difference is mobility,…

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Monday, June 08, 2009

The Need for Continuous Location Technology

There are numerous location technologies available for mobile phone location. It is convenient to consider the following 3 categories.

1. GPS
2. Cell-ID
3. Handset measurements

The GPS receivers built into handsets tend to give accurate location data assuming that the GPS is switched on, that it has clear visibility of the sky, and that the receiver has managed to synchronise. Of course the problem with GPS is that you must have good visibility of the sky which rules out indoor operation in many cases, then you must allow time for the…

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Tuesday, June 02, 2009

Behavioural Processing and the Semantic Web

The dream of the Semantic Web is to have machines which can answer arbitrary questions. This is based on Sir Tim Berners-Lee’s vision of the Web as a universal medium for knowledge exchange. One of the applications usually proposed for the Semantic Web is an intelligent search engine – which provides a UI where you can ask questions, such as “When did Elvis Presley get married?” and it would answer “1st May 1967”.

One of the key advantages of the Semantic Web concept is that data is organised in a way that can be read and more importantly,…

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