Artilium

Thursday, August 20, 2009

Establishing Relevance from Mobile Internet

I am sure you have observed systems which learn your preferences and favourites from your activities – e.g. menus that adapt to most commonly used options, web sites which suggest items you may wish to buy based on your browser history and on-line purchase decisions or even just the request to “press red now”. This is all about establishing relevance from user interactions in order to deliver more relevant and tailored services. There has been a lot of effort recently applied to learning about you from your web browsing history. There are a number of useful parameters that can be…

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