Artilium Blog
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Wednesday, July 02, 2008
NXTcomm08: Converged Apps Rule At The Sandbox; Location & Presence Tie Together Content…
The dust has settled and clear trends have emerged from the NXTcomm08 show that recently wrapped up in Las Vegas. Forget the business school dogma and the assumption that companies must pick a “make or buy” strategy. In telecoms we are faced with a choice between make or mash – and the latter is gaining traction as operators, service providers and enterprises wake up to the advantages of mashup applications that combine Web 2.0 type services with traditional telecommunications offerings.
This is the feedback we got at the Microsoft Connected Services Sandbox, where Artilium also showcased several converged…
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Friday, June 13, 2008
The Killer Opp(ortunity): How To Provide The Missing Link In Contextual Mobile Advertising
Mobile advertising is indisputably a potent way to generate value. Consumers are exposed to offers they may find useful; marketers build brand recognition, recall, and revenues; and mobile operators and service providers capture more revenue from increased mobile data traffic and, in some cases, purchases.
Indeed, a recent report by Juniper Research is convinced this ecosystem will deliver benefits. It predicts mobile advertising spending will reach $1 billion this year and rise to $8 billion by 2013. The growth levels we know from Internet advertising have arrived full-force in mobile.
While mobile advertising is viewed as…
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Monday, May 19, 2008
Presence Takes Center Stage In Converged Services Offer; Multi-tasking Drives A New Era Of Telecoms
Buzz about location-based services (LBS) is increasing daily as start-ups, news sites and industry conferences sharpen their focus on the delivery of all things digital to people on the go. However, the value proposition that began first as an industry promise to improve the delivery of location information has since evolved into an ambitious effort to deliver users information relevant to their location. The focus is not so much on maps and navigation as it is on the tools and technology guaranteed to deliver the right users the right information at the right place (and even the right time).
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Tuesday, May 06, 2008
Strength In Numbers: Operators Make Third-Party Involvement Number One Priority
Taken as single and separate events, recent announcements by the major mobile operators across the U.S. and Europe don’t say much about the role of Web 2.0 as a future revenue generator. However, connect the dots and draw the logical conclusions and a singular important mega-trend emerges: Command-and-control models are giving way to coordinate-and-cultivate.
It took some time, but operators are beginning to understand that insisting on strict control over what happens on their networks comes at a heavy cost and may lead, in some instances, to outcomes quite contrary to their interests.
Take… -
Monday, April 21, 2008
Multi-Brand Strategies Deliver New Revenues; But Why Don’t More Operators Follow KPN’s Lead?
Kudos to this month’s Total Telecom magazine for an in-depth look at Dutch carrier KPN and the link between its ambitious multi-brand strategy and its impressive success. KPN counted 9.4 million subscribers at end-2007, more than double Vodafone’s share of the Dutch market. Granted, part of the growth can be attributed to the operator’s acquisition of Telfort, but the article also points out that a “blooming multi-brand strategy” has also contributed significantly to the stellar rise. In fact, it’s the multi-brand strategy that is allowing the operator to make gains in Germany and Belgium, markets where research firm Current Analysis…
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Thursday, March 20, 2008
Location, Presence and Context: KPN Shows the Way with “Aware” Mobile Services That Deliver
A newly released and must-read report on mobile advertising from eMarketer provides us with more than useful stats (it forecasts worldwide spending on mobile advertising will reach $19 billion in 2012, from $2.6 billion last year); it supplies us with a simple summary of the issues that the industry must tackle before companies can deliver content, services (among them relevant mobile advertising messages and offers) to the right user at the right moment.
As report author and wireless analyst John du Pre Gauntt astutely points out, the contest…
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Monday, March 03, 2008
Are Plain Vanilla Location-Based Services Passé?
Regular readers will notice that this blog is sharply focused on the convergence of services as varied as messaging, location-based services, social networking, mobile search, mobile advertising and so-called collaborative web 3.0 technologies, as well as the systems and service providers that will ultimately need to come together to make it happen.
Consumers and prosumers alike must be empowered to experience communications on their own terms. That means having a say in how they communicate, with whom, and under what circumstances. Location is a part of this, but so is presence (the availability of the individual at the…
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Thursday, February 07, 2008
When Two Become One: Converged Applications Around Location and Presence Pave The Way For Web 3.0
In the run-up to Mobile World Congress, the industry is naturally anxious to identify the next “big thing.” But who said 2008 is destined to be marked by one mega-trend? Efforts such as the Google-led Open Handset Alliance lay the groundwork for a new open mobile Web where all-inclusive services and strategies are far superior to exclusive approaches.
Against this backdrop, it’s clear the concept of a killer app is passé. This year will not be the year of location-based services. Nor will it be a banner year for mobile search, or mark a…
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Wednesday, January 30, 2008
You Can Take It With You; The Buzz Around “Information Roaming” Reaches A New Pitch
In the lead-up to Mobile World Congress, there are a range of new ideas and concepts gathering traction around enhanced presence, “location-aware” apps and services, and the intersection of content (information) and context (where we are, what we’re doing and the communications medium that does the job best).
Industry focus on more enhanced and contextually-relevant mobile services has grown over the last months, boosted by a slew of M&A that involves location (Nokia & Navteq), mapping (Microsoft & Multimap) and personal mobility (Google & Jaiku). Location,…
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Tuesday, January 08, 2008
Is Presence The New Dialtone?
Amid the buzz about UC, it’s helpful for the industry to have some concrete data points upon which to base expectations and measure results. Welcome figures and forecasts come from In-Stat and Wainhouse Research. The firms have joined forces to publish an extensive two-part market report covering the whole of the UC services market.
FYI: Their definition of a UC system is complex, but comprehensive. It includes “elements of presence, instant messaging, IP telephony, audio conferencing, web conferencing or data collaboration, unified messaging (a common message store for voicemail, email and faxes), mobility, and/or…