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Tuesday, September 11, 2007
European MVNOs Pick Up On the Trend To Cost-Conscious Offers…
Enough of the MVNO-bashing in the wake of the Amp’d meltdown. There’s excellent reason to believe the MVNO business has never been as good an opportunity as it is now. The outlook is perhaps at its most positive in Europe, where a marked increase in the number of cost-conscious consumers is ushering in a new wave of discount MVNOs. It’s a tectonic shift that could transform the MVNO market forever, as this worthwhile article in the International Herald Tribune (IHT) points out.
It documents the market dynamics that have given rise to a slew of newcomer MVNOs,…
Posted on 09/11 at 12:31 AM
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Thursday, August 16, 2007
New MVNO Models - Advertising Takes Off
To become a successfully MVNO, it is important to differentiate from other MVNOs. Today, MVNO’s are really inventive and playing with different models. Before choosing the right model, MVNOs should really know on which market they want to focus. Looking to the market today, we see different targets:
- Focus on ethnical communities. This people are looking to cheap solutions to call to their motherland.
- Operational focus. People are not interested in the price, but are really looking to specific services.
- Focus on youth markets or special communities (like football clubs, …)
- Focus on low credit customers. Service is…
Posted on 08/16 at 02:36 PM
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Friday, August 10, 2007
The Battle Against Fraud
Where money leads, fraud follows. Mobile communications is no exception and fraudsters are forever seeking new ways to exploit weaknesses in any telecom network. For network operators, this is a huge concern as several millions of Euros are lost each year.
It’s possible to prevent technical fraud, such as SIM cloning and theft, with technical methods such as EMEI blocking. Likewise, social fraud such as unpaid bills, is best countered with social means, such as better customer service and credit control from the MVNO’s side. Thanks to new services and implementing extensible technologies, this kind of revenue leakage…
Posted on 08/10 at 07:08 PM
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Monday, August 06, 2007
MVNO Models Making Revenues
Although small in size, the Benelux region is viewed as a leader in telecoms innovation. Centrally located and home to several EU Administration Centers, Benelux has benefited from an influx of people and also infrastructure investment. Additionally, Benelux telecoms customers are sophisticated and open to new types of offerings; and operators and service providers are flexible and open to catering to niche communities.
These factors have all been beneficial to the MVNO market, creating a hotbed of diverse offerings. In the Netherlands alone, MVNOs account for 17 percent of all mobile connections (source: TelecomPaper). In Benelux,…
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Tuesday, May 22, 2007
Artilium Drives Industry Debate
Let the Blog Begin
Welcome to the Artilium blog. We’re not here to pitch our solutions - although if you’re interested, always happy to discuss
. Rather, the blog is a forum for lively debate on topics that are relevent to our business, and hopefully yours as well. Please share your thoughts. First up: MVNOs. At the Artilium Executive Summit in May where 120 Benelux industry execs met to discuss MVNOs, Convergence and Unified Communications, one senior telecoms executive said that he was surprised at how much nervousness pervades the…