Overview
Carrier-grade software that unifies communications and opens mobile networks to user-generated mobile application development and innovationOverview
The ARTA Mobile Services Platform ushers in a new era of opportunity for network operators. By applying IT software development concepts to the telecoms environment, ARTA safely opens up the telecoms network to drive innovation from third-party developers and enables operators to offer a range of new differentiated services to subscribers.
Enabling this transformation is the ARTA Mobile Services Platform featuring:
- A Service-Oriented Architecture (SOA), an open, extensible platform allowing rapid development and deployment of new services;
- A Service Delivery Platform (SDP) featuring real-time controls and telecoms network-level intelligence for rating, charging and monetization of services; and
- A Mobile Presence Server which intelligently combines highly accurate, continuous real-time location and state awareness data to enable a vast range of new mobile commerce, advertising and social networking services based on the company’s patented Tri-cell Intelligent Location System (TILS).
This architecture allows easy development and integration, which can be achieved by mobile operators or any certified third-party developers.
Benefits
Open Platform for Rapid Development
ARTA easily and securely allows third-party developers to create innovative Web/Telecoms mash-ups using libraries of telecoms functionality and the popular Microsoft Visual Studio development environment.
Mobile Presence: Adding Context to Location
ARTA unleashes a new range of subscriber services which include location and subscriber availability, as defined by calendar, on/off the phone or personal settings. This powerful functionality opens up a range of opportunities for social networking, advertising and personalized services.
Intelligently Connected
Featuring real-time rating and automated intelligence based on parameters such as status or personal preferences, ARTA services generate innovative new business models across a rich and diverse new value chain.
Future Proof Platform
ARTA’s distributed architecture is designed to respond to the rapidly changing telecom environment. ARTA solutions are independent of underlying technology and support fixed, wireless, Internet, VoIP and ATM communications. Additionally, the technology adheres to 3GPP, IMS and TeleManagement Forum standards.
Elements
The ARTA Mobile Services Platform features several subsystems:
Communication Foundation
Converging and abstracting diverse protocols to enable a ‘write-once’ model for developers to deploy applications over any protocol.
Systems Foundation
Providing the core platform functionality forming a Service-Oriented Architecture with Authentication, Authorisation and Accounting (AAA), rating, OSS/BSS interfaces and instrumentation elements.
Presence Foundation
Easily enabling developers to create applications featuring location-aware presence.
Service Execution Environment
Applying security and control to services so that operators, applications developers and subscribers can manage accounts effectively.
Management Environment
Providing tools to manage the system: reporting, monitoring and administration.
