Overview
ARTA safely opens up the telecoms network to drive innovation from third-party developers and enables operators and service providers to offer a range of new differentiating services to subscribers.
Its main features include:
- A Service-Oriented Architecture (SOA), an open, extensible platform allowing rapid development and deployment of new services;
- A Service Delivery Platform (SDP) featuring real-time controls and telecoms network-level intelligence for enablement, rating, charging and monetization of services; and
- A Mobile Presence Server which intelligently combines highly accurate, continuous real-time location and state awareness data to enable a vast range of new mobile commerce, advertising and social networking services based on the company’s patented Tri-cell Intelligent Location System (TILS).
This architecture allows easy development and integration, which can be achieved by operators or any certified third-party developer.