Benefits
General Benefits
Open Platform for Rapid Development
ARTA easily and securely allows third-party developers to create innovative Web/Telecoms mash-ups using libraries of telecoms functionality and the popular Microsoft Visual Studio development environment.
Mobile Presence
Adding Context to Location, ARTA unleashes a new range of subscriber services which include location and subscriber availability, as defined by calendar, on/off the phone or personal settings. This powerful functionality opens up a range of opportunities for social networking, advertising and personalized services.
Intelligently Connected
Featuring real-time rating and automated intelligence based on parameters such as status or personal preferences, ARTA services generate innovative new business models across a rich and diverse new value chain.
Future Proof Platform
ARTA’s distributed architecture is designed to respond to the rapidly changing telecom environment. ARTA solutions are independent of underlying technology and support fixed, wireless, Internet, VoIP and ATM communications. Additionally, the technology adheres to 3GPP, IMS and TeleManagement Forum standards.
Flexible Business Model
ARTA can be licensed on the basis of a capital expenditure (Capex) or operational expenditure (Opex) model.
Benefits for MNOs
- Layered architecture – isolates the Virtual Operators from the core network
- Operating cost reduction – enables a ‘Pay As You Grow’ Model; no need for extending the core MNO network elements
- Reduced churn – allows subscribers to connect to Virtual Operators
- Easy development – enables the ability to engage a new Virtual Operator using minimal resources and time
- Service Execution Environment – ability to open the network to 3rd party developments e.g. social networking (Facebook, Bebo, Netlog)
- Ability to handle prepaid and postpaid services
- Convergence – ability to handle prepaid / postpaid combination and wireline / wireless services
Benefits for MVNEs
- Powerful positioning – be the technology partner for the network
- Control of the complete database structure and platform
- Additional service offerings, such as sales and marketing expertise
- Easy development – engage a new Virtual Operator with a minimum of resource and time
- Innovation – perfect position to see new demands and opportunities
Benefits for MVNOs
- Own tariff plan – full control and management of the prices
- New services – create and manage new offerings easily
- Brand power – build a community on own conditions and speed
- Expertise – telecom and IT knowledge is separated
- Customer ownership – independence within the offering from the underlying MNO
- Short time to market – collect revenue sooner