USPs > Mobile Presence / LBS
Overview
The ARTA platform offers a subscriber behavioral profiling system based on continuous, intelligent capture, combination and categorization of geo-spatial location, status and connectivity data to enable intelligent mapping and routing of highly relevant delivery services via the Company’s Tri-cell Intelligent Location System.
Location Based Services provide the following value propositions to operators:
- Continuous location technology;
- Device independent location;
- Better than cell-ID accuracy;
- Status capture;
- Communication data capture; and
- Statistical analysis of data
Next Generation Services
The Presence Foundation of the ARTA Platform enables the rapid creation of next generation services such as:
- Location-aware services (e.g. fleet management)
- Context-aware services (e.g. social networking)
- Personalized services (e.g. mobile advertising)
- Presence-aware services (e.g. unified communications)
Related Information
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