The rise of social media is revolutionizing the way people think and communicate. This community-oriented lifestyle presents vast opportunities for mobile service providers. People now want to stay connected 24/7 and with the advent of feature-rich phones and networks, mobile devices are quickly becoming the ‘weapon of choice’ for accessing social networks – in 2010, mobile browser access of Facebook and Twitter showed triple digit-growth.
Attuned to your target audience
With Artilium’s ARTA platform, you can fully capitalize on this trend. The platform provides low cost communication solutions to Mobile Virtual Network Enablers (e.g. telecom operators’ wholesale departments or independent enablers) and Mobile Virtual Network Operators (e.g. mobile service providers or ‘general’ companies). With ARTA, it’s easy to create a mobile network that is fine-tuned to your target audience’s lifestyle, including advanced location-based services and branded apps. Flexible, cost-efficient and fully customizable: ARTA offers wide-ranging possibilities to reach, involve, engage and commit end-users on a continuous basis.
Benefits include:
- Branded networks foster a sense of loyalty, optimizing brand equity
- Personalized location-based services enable targeted marketing
- Employee, fleet and family/friend finder capabilities
- Location-based services are also available on non-smart phones
- Cloud-based developer community service delivery (‘software as a service’) through the Internet